WMF : The Swn Sessions
Friday 23rd October and Saturday 24th October 2009
The Toucan Club, Womanby Street, Cardiff.
Welsh Music Foundation is happy to be working with Sŵn again this year to bring some, hopefully, thought provoking and informative sessions before the gigs.
We start on the Friday with sessions held in Welsh (translation available). We’ll be looking at the ‘toolkit’ a band needs to find its audience, interact with it and get arrested by press and radio. We’ll talk to those who have done it before, asking what they consider to be best practice.
We’ll also be looking at the Welsh language industry in Wales – the good, the bad and the money – analysing the present and predicting for the future.
On the Saturday, Eleanor Ward from PRS Foundation will offer insight into the various new music schemes they fund and how they may be applicable to your venture. We’ll also look at digital marketing in detail with some tips on how you can be your own DIY digital marketing machine.
Then, we open things up a little and look at the developments in the music industry since the last Sŵn. From Twitter and Spotify to the growing live sector, our panel will discuss just how the changes have - or haven’t - affected them.
Last but not least, radio legend Steve Lamacq will be going through recent music submissions he’s received, having a play and making comments – a session which promises to be an entertaining hour, but also providing pointers for sending music to radio and press.
The programme of daytime sessions is as follows:
Friday 23rd October 2009
CUBE Interactive Sessions
11.30
Tim Morgan / Mint Digital
The Real-time web and the web/tv 2-screen experience
12.30
Martyn Davies / BBC Future Media and Music
BBC Introducing's uploader and music distribution across local stations
13.30
Panel Discussion / Digital Wales
We've seen the Digital Britain Report. Now what would a Digital Wales report look like?
Ewan McIntosh, Channel 4's 4IP Fund
Tim Morgan, Mint Digital
Martyn Davies, BBC
Wil Stephens, Cube
Chaired by Robert Andrews, UK Editor, paidContent: UK
Please contact : hello@cubeinteractive.co.uk
WMF Sessions
15.30-16.30
Promoting new Music
If you’re an artist or label with music to release and promote, a panel of experts will be giving advice on the most useful steps to take in the current music business maze.
With…
Huw Stephens - C2, Radio 1, Bandit
Guto Brychan - Rasal, Clwb Ifor Bach, Maes B
Dilwyn Llwyd - Cwmni Coll, Yucatan
Bethan Elfyn - BBC Radio 1 Introducing, C2
17.00-18.00
Welsh Language Music Industry - Good, the bad and the money : Strengths and Weaknesses of the scene
A no-holds-barred analysis of the Welsh-language music scene as it stands, comparing changes throughout the years to establish a realistic portrayal of where we are and what the future holds.
With…
Deian ap Rhisiart - Bangor University Feasability Study
Guto Brychan - Rasal/ Clwb Ifor Bach/ Maes B
Dilwyn Llwyd - Cwmni Coll/ Yucatan
Bethan Elfyn - BBC Radio 1 Introducing/ C2
Friday sessions are conducted in Welsh – translation facilities will be available.
Saturday 24th October 2009
11.30-12.30
Meet The PRS Foundation
The PRSF is the UK's only independent funder of new music across all genres and supports a huge range of new music activity - everything from unsigned band showcases to composer residencies, from ground-breaking commissions to live electronica. Find out how the organisation could help your venture.
With…
Eleanor Ward - PRS Foundation
13.00-14.00
Good Lizard Media presents : How to market your music digitally
David Riley, who has spear-headed digital marketing campaigns and fanbase success stories for artists including The Prodigy, Charlatans, Nitin Sawhney (and hundreds of others) shares his hints and tips and how you can apply them to your music releases.
14.30-15.30
What a difference a year makes
The panel will take a retrospective look at what's happened in the music industry over the last year.
With…
Jamie Fullerton – NME
David Riley – Good Lizard Media
Gareth Dobson - Fear and Records
John Rostron - Plug Two / Swn / A.P.E.
Martin Carr - Artist
16:00-17.00
'I know you get hundreds of these, but…' : Lamacq's mail sack.
BBC Radio 2 and 6 Music's Steve Lamacq shares with us a selection of music demos and promo submissions that he receives in a week to give an insight into what he (and typically radio DJs and producers) look for when selecting music to play on their shows. Commenting on who stands out and the quality, presentation and accessibility of music he's sent, the session will herald the good and take lessons from the bad, offering advice and best practice tips for getting your music noticed - from a music legend who's a true master in his class.
Steve will also be giving a sneak glimpse into the practicalities involved in putting his Radio 2 show together as he begins the planning for his next broadcast exclusively in front of the audience...
With…
Steve Lamacq
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REGISTER NOW FOR WMF'S SESSIONS:
Due to high demand - priority entry goes to Swn wristband holders and those who pre-register by sending an email with your
NAME
LOCATION
YOUR INTEREST / INVOLVEMENT IN MUSIC INDUSTRY &
HOW YOU HEARD ABOUT THE SESSIONS to
hello@welshmusicfoundation.com
and state whether you're attending Friday / Saturday or both. Then it's a first come first served basis.
Further details on the Swn festival can be found on the site here
We look forward to seeing you there!
